Percivia
Cambridge, MA
Percivia holds a unique position in its market: its PER.C6 technology is better than its competitors' more widely accepted–but older and less effective–technology. So the mission was simple...we developed a name that suggested the new technology, while adding the Latin root word for "life." This resulted in a positive word that represented the company with just a few short syllables. We chose all-capital letter forms to add a formality to the wave-like mark. The color palette was selected from the two parent companies' corporate colors, symbolizing the partnership that furthered this technology.