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  • case study

Prosurity
Greenville, North Carolina

Personalized URL Recruitment Website

Through direct mail efforts and eBlasts, potential agents are invited to visit their own personalized website, which has been customized with their personal information. The system collects more data to aid in future solicitations of agents who demonstrate interest but do not join the Prosurity team. A cycle of data collection and solicitation is created that allows each new round to become more targeted increasing probability of recruitment.