Inner Banks Capital
Greenville, North Carolina
This identity–for a private equity firm focusing on real estate opportunities–uses a bridge and waterway to make a strong connection to the coastal North Carolina region this company calls home. In addition, the bridge also symbolizes the connections the company helps make between investors, as well as a way to pass over uncertainty, here represented as the moving water. The dark blue and green colors were chosen because they are traditionally associated with trust and security.