Patheon
Research Triangle Park, North Carolina
In 2008, Patheon decided to take advantage of the transition that was taking place in the contract manufacturing sector by reaffirming their commitment to their customer base. As a company built primarily through acquisitions, with multiple iterations of past logos, they first had to start by aligning their corporate image. Our solution was a mark that suggests a constant, solid resource capable of providing solutions to customers' manufacturing and development challenges. The infini-P communicates a continuous path of service for all of Patheon's development and commercial projects, while the green color sets Patheon apart from its competitors (Green is sparsely used by any competitors in the industry).