Prosurity
Greenville, North Carolina
Elite Financial Group was a company with very little brand equity. Their name and logo suggested nothing about the company’s mission to provide security in all aspects of their customers’ lives. Eye Integrated was contracted to thoroughly redefine their presence in the marketplace. Our first step was to create a new name that better reflected a positive, stable image: Prosurity. We then built a logotype around the torch, a timeless symbol of guidance and endurance. Finally, we chose a color palette that was similar to other well-established brands in the industry, to help connect consumer familiarity with this new brand.