The town of Washington, NC is steeped in history and ecological beauty, but needed help promoting tourism. Through our research, we identified five unique audiences attracted to the many assets Washington has to offer. Our solution was to highlight these assets in a campaign that targeted all five audiences, and featured Washington as the Heart of the Inner Banks. Elements like parchment, photo corners, beautiful photography, and elegant writing identify Washington as a special place worth cherishing.

• Gold ADDY Award (2006)