What do you do when your town is most famous for being the hometown of a bloodthirsty pirate? Use it! We developed this humorous yet visually compelling campaign to help the town of Bath, North Carolina, announce the celebrations and activities marking their 300th anniversary. Along with billboards and print ads, we also created a poster that was so well-regarded that many copies were stolen as soon as they were displayed, and are now collector’s items!

• Gold ADDY Award (2005)