Data showed that a sobering amount of nationwide hospital deaths were preventable and many were due to sanitation problems stemming from unclean hands. So Eye was called upon to develop a system wide campaign to encourage and remind physicians, staff and visitors to keep their hands as clean as possible. A wide variety of materials were developed to touch as much of the target audiences directly as possible, including posters, signs emphasizing the hand sanitizer dispensers located throughout the medical facilities, physician mailbox stuffers, etc.

• Silver ADDY Award (2006)