As part of Eye Integrated’s ongoing rebranding initiative for Patheon, we decided to create an interactive presentation to help their sales force best showcase the wide range of services offered by the contract manufacturing organization. Instead of developing a traditional one-size-fits-all PowerPoint, we armed the sales force with a modular presentation that’s able to be customized, on the fly, every single time the presentation is given. By using different modules during a presentation, a salesperson can highlight different aspects of Patheon’s service offerings within the same presentation, personalizing his delivery for each potential customer’s unique needs.