Another aspect of our Patheon rebranding was the creation of an online equipment list database. Before this database, every Patheon facility around the globe had a static equipment list that was never integrated with the others. Patheon’s sales force wasn’t able to efficiently market the full range of Patheon’s services, and the company couldn’t take advantage of their truly global network. But we created Equipment.AtPatheon.com–a dynamic web interface that salespeople can access anywhere in the world, at any time–that has enabled cooperation between Patheon facilities and is helping to increase sales.