Eye Integrated Communications is pleased to announce the addition of J. Wesley Dale to its team as the new Director of Content Development. Dale will be working with Eye Integrated’s creative teams to determine the direction and creative approach of all client projects in Greenville and Raleigh, ensuring that Eye Integrated’s work meets the strategic objectives of the campaign.

Mr. Dale is originally from Hickory, North Carolina. He attended Warren Wilson College for two years, before transferring to East Carolina University. He graduated in 1996 with a Bachelor of Fine Arts in Creative Writing.

He began his career with Eye Integrated after graduation, shortly after the company was founded, working at the company for two years before moving to New Orleans. He worked as a copywriter and project manager for many different clients in New Orleans, continuing to work for Eye Integrated in a freelance capacity. Dale returned to North Carolina following the events of Hurricane Katrina.

“I’m excited by the growth potential at Eye Integrated, especially our recent partnership with Patheon, Inc.” He says he enjoys working with such a motivated team, and is looking forward to moving into the agency’s new location, a historic 3-story home in downtown Greenville.

Stanton Blakeslee, Executive Creative Director of Eye Integrated, noted: "At Eye, we've always prided ourselves on our ability to identify and retain exceptionally talented people. For years, we viewed J. as 'the one that got away,' so we couldn't be happier to have him back. With the skills he's honed while in New Orleans these past twelve years, he now offers Eye the perfect blend of talent and experience necessary to lead our content development teams in Greenville and in Raleigh.”